Next Life, Vege Life

IKEDAPAN CO., LTD.

Silver A’Design Award(Italy) Winner in Packaging Design Category, 2011~2012

HARADASYUZO CO., LTD.

2015 London International Awards Silver

In 2015, Harada Shuzo Co., Ltd. completed a major overhaul of its shochu brand, “Shoryu,” for the first time in 30 years, introducing Sanshu no Jinki Shoryu in three distinct alcohol levels—20%, 30%, and 40%—each aged for five years.

Since an overseas debut in Berlin, Germany (part of the Amami Kokuto Shochu Export Project) was already confirmed, the logo for “Shoryu” (meaning “Rising Dragon”) was redesigned to showcase the initials “S” and “R” in a uniquely Japanese cursive style (inspired by hiragana).

This artistic form embodies the quietly burning yet noble spirit of the Amami Islanders in the head of a dragon. After the rebrand, the new design was ultimately chosen to be served at The Ritz-Carlton in Berlin.

In the same year, this packaging design was honored with a Silver Award in the Packaging Design category at the London International Advertising Awards (LIA).
Out of 14,106 entries from 76 countries, only 7% were nominated, and within that 7%, a mere 1.2% received awards—making it a remarkable achievement indeed.

Guided by our mission to bring “Amami Kokuto Shochu to the world” and the concept of a “Small Island, Mighty Spirit,” we poured the product’s exceptional taste, high quality, rich history, and passionate dedication into our design.

We are truly humbled and overjoyed by this international recognition.

Established in 1986, LIA is a globally renowned advertising competition featuring 15 categories, including Billboard, Branded Entertainment, Design, Digital, Integration, Music/Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production/Post-Production, Radio/Audio, The NEW, and TV/Cinema/Online Film.

In 2014, it attracted an impressive 14,817 entries from 80 countries and regions.

Harada Shuzo Co., Ltd. 379-2 China, China-cho, Oshima-gun, Kagoshima Prefecture, Japan 891-9214
TEL: +81-997-93-2128 / FAX: +81-997-93-5220